Part 9 of 9 Conclusion

This has been a multi-week look at marketing your shop or site on the internet.  I have been trying to drive traffic to my site(s) for over 10 years and have used all of these methods at one time or another with varying degrees of success.

What I can say about many of these methods is that at one point or another, I believe they worked.  Some worked for a while and as internet tastes and practices changed, no longer brought in the traffic they once did.  Others have always worked.  Some are hit or miss.  In other words, they may work when you use them with a particular site (such as paying a site for advertising space), then not work on others.

The smart marketing campaign includes elements of all of the above.  I am a firm believer in not putting all of your eggs in one basket.  This is certainly true here.  No matter what avenues you choose to market your site, you can count on one thing, you will have to invest both time and money.