Part 8 of 9 : Search Engine Pay Per Click Services

Search Engine Optimization often works for a keyword or group of keywords that are closely related.  There may be, however, a whole category of words and phrases that your site doesn’t appear under when searched.  Remember that it is tough to be all things to all people.  You will inevitably have to decide on the most important words and phrases for SEO purposes and abandon many in favor of creating a page that displays high on certain search words.  That’s where pay per click services offered by most search engines come in.

Site owners can setup an account that allows you to specify certain keywords to display a link to your site when searched.  If a person clicks on your link and goes to your page, you agree to pay the specified amount.  Clearly this can add up fast.  Often clicks cost between $0.10 and $1.00 depending on the popularity.  You are, however, allowed to specify a budget in most cases.  Monthly charges can be as little as $30 on major search engines like Google.

In addition to displaying your ad when someone searches, sites like Google also sponsor ads right on privately operated web sites.  You can display an ad for your site on a web site that has related content.  When someone clicks on your advertisement, a portion of the click cost goes to Google.  A portion also goes to the site where the ad was shown.

Google and other search sites have (like Facebook) done a good job of displaying relevant advertising to perspective clients.  They also provide methods by which to track the clicks that actually purchase or take some action on your site.  So, you can more accurately evaluate what methods and sites are providing useful leads for you and adjust your advertising campaign accordingly.

Internet Advertising Part 1 of 9 : Introduction

Today begins a nine part blogricle (my own creation for a multi-part article posted on a blog) focusing on Internet Advertising.  After writing my article on Etsy vs. Artfire, I realized that there was a very large part of running a successful web site that I had really not touched on.  That is Internet Advertising.

When I say internet advertising, I am actually not talking about getting your products or site to pop up in a search on Etsy or a search on Artfire.  I am talking about getting your shop or site to popup when someone types ‘gold ring’ into Google.  I am also talking about showing a banner on someone’s site.  Basically, when I think of ‘internet advertising’ I think about driving someone to your shop or site who doesn’t know you exist and is just browsing the internet or doing a search for something they are looking for.

First, let me qualify my experience.  I opened a web site in 2001.  The site is a subscription site (basically people who like it and want to stay must pay a subscription fee to belong).  It is still open today.  In addition, I have a BBA in marketing, granted that was long before this ‘internet’ thing was around, however, many of the underlying concepts apply.  In 2010 I decided to start Berkshire Bowls.  This was a departure of sorts for me because I was selling a product rather than a service as I was with my first venture.

I have been marketing my site(s) for 10+ years with the least amount of expenditure.  Over that time I have found a number of outlets that have provided various levels of success.

I have always been willing to try something out that doesn’t sound like a total scam and just a way to get my contact information or other vital data.  So, there are some unique avenues to get the word out here.  I have found that many of these solutions boil down to one thing, the balance of time vs. money.  If you are willing to spend a lot of money to advertise your site, you will probably have some success.  If you have a lot of time and don’t get frustrated, you can also achieve success.